Supporting the Future of the Rose Center Theater

Your Voice Matters

If you value the Theater’s leadership under Friends of the Rose Center Theater and its community-centered programming, now is an important time to respectfully share your perspective. As the City evaluates future venue management through the upcoming Request for Proposal (RFP) process, an important structural consideration is being discussed:

 

Should the Theater and the Ballrooms continue to operate under separate management, as they have for the past two decades?

 

This structure has allowed Friends of the Rose Center Theater to focus exclusively on arts programming while ballroom operations function independently. Many community members believe this long-standing model has served Westminster well.

 

A Structure That Works

The Theater and the Ballrooms operate under distinct missions and business models.

 

The Theater

• Nonprofit-driven, arts-focused programming rooted in public service

• Educational initiatives and youth involvement across diverse communities

• Community-based productions that reflect and celebrate the cultural richness of Westminster

• Partnerships with schools, cultural organizations, and qualifying nonprofits

• A longstanding track record of inclusive programming serving multicultural audiences and community groups

• Accessibility and affordability as core priorities
   

The Ballrooms

• Event and rental-focused operations

• Corporate, private, and banquet services

• Distinct operational and revenue structures
   

Maintaining separate management allows each to operate with clarity of purpose and specialized expertise.

 

A Record of Community Impact

Under FRCT nonprofit management, the Theater has:

• Produced consistent, community-centered programming

• Created meaningful opportunities for local artists and students

• Fostered cultural enrichment through diverse and inclusive storytelling

• Collaborated with schools, senior organizations, cultural groups, and fellow nonprofits to expand access to the performing arts

• Built a loyal and growing patron base

• Operated with fiscal responsibility and transparency
   

Continued management by Friends of the Rose Center Theater supports artistic stability and long-term planning, while allowing the City to evaluate ballroom operations independently.

 

The decisions made during this RFP process will shape the Theater’s future for years to come. 

 

Share Your Perspective

Community input is an important part of civic decision-making. If you would like to share your perspective regarding continued management of the Theater by Friends of the Rose Center Theater, you are welcome to respectfully contact City leadership.

 

You may consider sharing:

• Your experience with productions or programs at the Rose Center Theater

• The value of continued leadership by Friends of the Rose Center Theater

• The benefits of maintaining separate management of the Theater and Ballrooms

• Your perspective on continuity, stability, and community-centered programming

• A brief, respectful message in your own words (see below for a sample email you may adapt if helpful)

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📧 Click here to Email City leadership

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Having trouble with the button? Copy ldoan@westminster-ca.gov and ecomments@westminster-ca.gov into your email app and use the subject line and sample message below.

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Suggested Subject Line:

Support for Continued Leadership of the Rose Center Theater

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Sample Email:

Dear Mayor and City Council Members,

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I am writing as a community member who values the Rose Center Theater and the important role it plays in Westminster.

For more than 20 years, Friends of the Rose Center Theater has provided leadership focused on accessible, community-centered arts programming. The Theater has served artists, students, families, and diverse cultural groups throughout our city.

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As future management structures are considered through the upcoming RFP process, I respectfully support maintaining separate management of the Theater and Ballrooms and continuing the Theater’s leadership under Friends of the Rose Center Theater.

Thank you for your time and for your service to our community.

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Sincerely,
[Your Name]